1. Understanding Your Buyer

A deeper understanding of your audience provides direction for the content you create and keeps visitors coming back for more.

We have created a research-based representation of who your buyers are, what they want to accomplish, pain points that shape their behavior, and how they make buying decisions.



Why is this important?

Our process of helping you create relevant, valuable content is a major tenet of our marketing strategy.

The content we're creating should be in line with the goals and challenges of specific segments of your audience. 

"Here's how it all boils down: You need to create the right content, for the right people, at the right time."

And the best way to do that?

Through mapping out your content according to this document and their lifecycle stage.


Action Steps:

  •  Understand buyer personas and lifecycle stages
  • Identify problems and opportunities that your audience needs help with
  • Brainstorm highly targeted content ideas that incorporate personas + lifecycle stages

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