Build the company required for your next level of growth.
Reaching the next level rarely means solving one final problem. As a business grows, the problems change. Decisions carry greater consequences, the team must take on more responsibility, and the founder has to lead with a new level of clarity and confidence.
The 12-Month Strategic Performance Partnership is a private advisory relationship for established founders pursuing meaningful growth. It is designed for the founder who does not need another short burst of insight, but an ongoing strategic counterpart who understands the business, recognizes recurring patterns, challenges difficult decisions, and helps build the capacity required for sustained success.
Together, we establish a clear growth thesis: where the company is going, what must be true to get there, which opportunities deserve attention, and what could prevent progress. From there, we continually identify and address the constraint creating the greatest drag.
That constraint may involve revenue, sales, marketing, positioning, offers, leadership, hiring, accountability, operations, AI implementation, or the founder’s own capacity. We follow the needs of the business rather than forcing every company through a predetermined program.
Why the year-long relationship matters
The greatest value of an ongoing strategic relationship comes from accumulated context.
Over time, I learn how you make decisions, where you hesitate, which patterns repeat, which people can carry more, where accountability breaks down, and what the numbers actually mean. I begin to understand how the company behaves under pressure and recognize emerging constraints before they become expensive problems.
That context allows us to reach the truth faster. Instead of treating every challenge as an isolated event, we can evaluate it in relation to the company’s history, economics, people, goals, and long-term direction.
The goal is not simply for the business to grow during our year together. The goal is for the business to become more capable of growth.
That may mean stronger leadership, more effective offers, a healthier sales system, better accountability, greater team ownership, fewer decisions returning to the founder, and more predictable execution. Growth without capacity creates fragility. This partnership is designed to build both.
What working together looks like
My role changes depending on what the situation requires. At times, I am the strategist helping determine the highest-value move. At others, I am the mirror exposing a blind spot, the battle buddy helping you carry a difficult decision, or the confidant giving you a private place to discuss what cannot easily be brought to the team.
The partnership may include:
Monthly strategic reviews and quarterly growth-thesis reviews
Ongoing access through Slack for time-sensitive decisions
Review of financial and performance information
Support with major opportunities, risks, hires, and leadership issues
Sales, marketing, offer, organizational, and growth strategy
Accountability, prioritization, and selective leadership-team involvement
Some months may revolve around one consequential decision. Others may involve several smaller interventions that protect momentum. You are not paying for a set number of meetings. You are paying for strategic access, accumulated context, and sound judgment when the decision matters.
You and your team remain responsible for implementation. I can architect the strategy, establish ownership, review progress, and confront drift, but this is not a disguised operating or fractional executive role. Any substantial execution work is scoped separately.
Who this partnership is for
This relationship is designed for a founder with a working business, real revenue, meaningful growth ambitions, and decisions with genuine economic consequences. You should be willing to provide financial and operational transparency, receive direct counsel, implement decisions internally, and examine your own role in the company’s constraints.
It is not a fit for someone still validating their first idea, looking for motivational coaching, withholding important information, or expecting an advisor to assume responsibility for the company. The work requires honesty, readiness, and movement.
The standard compensation structure combines a monthly base retainer with a performance fee tied to revenue collected above an agreed baseline. Monthly retainers typically begin at $1,500 for businesses under $500,000 in annual revenue and $2,500 for businesses between $500,000 and $1 million. Pricing for businesses above $1 million is customized.
For many founders, the relationship begins with the 90-Day Business Accelerator, allowing us to establish trust, transparency, working chemistry, and execution capacity. Direct entry into the annual partnership is selective.
You do not need to determine the correct starting point before applying. Your application allows me to understand the business, its current constraints, your readiness, and the level of support the situation requires.
You were not called to carry the mission alone—but you are responsible for building what it takes to complete it.
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